QL Hotels & Restaurants (QL) is a select group of approximately 120 charming quality hotels in the Netherlands, Germany, Belgium, Luxemburg, Switzerland, Norway and the Dutch Antilles where personal service is combined with good food and pleasant accommodation. QL will started operating in Scandinavia and Switzerland as from December 2015.
A guest at a QL Hotel is guaranteed a stay of unrivalled pleasure. All QL Hotels are characterised by their unique locations and the quality accommodation that they offer. The most important priority for QL is providing a personalised, quality service in a warm and hospitable environment.
The QL Hotel guest typically belongs to the higher marketing segment (A/B1) and research has shown that these consumers want to be well informed. With QL they have a decent collection of well-suited hotels to choose from.
The QL Website, QL Hotel Guide and social media
In 2015 a new QL website, with Dutch, English, German and French versions, went online with large photographs and inviting texts. The website has an integrated booking module which also makes it possible to design and present loyalty programs to big organisations such as Moët Henessy, Holland America Line, etc.
QL Hotel Guide
The QL Hotel Guide, which is revised annually, contains a full and extensive description of all the QL Hotels. It is a lavish guide, illustrated with maps and professional photography; it also offers tips for tourists. The print run is 120,000 copies, each with approximately 324 pages. This year, QL published a completely revised guide with new graphic designs in a Dutch/English version, a German/English version and a French/English version. The guides can be found in our hotels and at our partners. They are also distributed at a variety of events such as Chef’s Sache and the KLM OPEN (European Tour golf event with approx. 50,000 visitors).
QL is currently working with a number of market-savvy partners including: Porsche, Hoteliers.com, Hennessy, Ruinart, Auping and Seabourn. Partnership is promoted by advertising in the QL Guide, and on the QL website. The QL business partners are often invited as guests to QL events, such as the annual QL gathering. Partners are mentioned in detail in all our internal communications under the header ‘buy from each other, support each other.’
QL tries to generate free publicity as much as it can and articles appear on a regular basis in well-known newspapers and glossy magazines. The QL organisation has an excellent relationship with the (inter)national press and has built up a large network of useful contacts.
QL Loyalty programs
QL provides employees offers for third parties. For example, QL composed custom made arrangements for employees of Randstad Nederland. Randstad presented QL on its intranet, with a link to a special webpage on the Randstad-QL website with these special offers. Secondly, QL developed unique Porsche arrangements for Porsche drivers. On the renewed QL Website which will be launched this summer it is possible to book these loyalty programs directly with the booking engine.
However partnerships are vital to QL, QL chooses its business partners very carefully. We look for partners where quality and craftmanship is important. Are you interested in becoming a QL Partner? Please contact our office via email or by phone via +31 (0)38 425 76 40.